What are Keywords?

seo

Nov 3

Keyword: a searchable term used to boost your results.

If your website is a house, keywords are like your house numbers. They allow people to find you. Keywords allow you to categorize your business in a way that is searchable. The main goal is to move your business up on a search engine when your ideal client is looking for you.

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Keywords are why when you search for a new blanket, a store that sells pillows may pop up. This piggybacking allows companies to market themselves more effectively and find their ideal customer more quickly.

Ready to discover your own keywords? Get my Keyword Guide.

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