Your Website Looks Cheap So People Think You Are Cheap
Hot take: if your service costs multiple thousands of dollars, your website should function, look nice, and convey that price.
I connect the experience I am expecting, with the website.
I’m currently in the process of planning my wedding (on a budget). I was always a wedding kid with my wedding magazine spread open on my bedroom floor, dreaming about the dress. So obviously I am excited about my future wedding.
The process of looking for vendors can be daunting in itself. There are a lot of options, there are a lot of price points, and there’s just a lot going on in the wedding industry these days.
It’s important to remember that the following story is relevant to any industry, any service, and any product.
Ok, so I’m an ideal client for a lot of vendors. I’m looking to spend money on a service. Let’s talk about wedding photography for a second.
I’ve been looking for a wedding photographer near me. I’ve found tons of options on the knot, google, and even Facebook.
And you know what helps me narrow down my options? The website experience.
My fiancé said to me “I love it when I find a vendor with a sh*tty website because then I know they will cost less”. He understands ballin on a budget.
But guess what!? It doesn’t always mean they cost less.
That’s just the assumption that he is making as a consumer.
If you are getting inquiries over and over again that come back and say that you are out of their budget, consider who your brand and website is appealing to.
If you are trying to convey a luxury experience, high price point, and HIGH value, then SHOW THAT ON YOUR WEBSITE.
Consider this: your website is one of the earliest experiences of your business experience. Is it conveying what you want it to convey?
If your website is clunky, old, and glitchy, those are words people are going to connect with your business.
If your website is sleek, responsive, and informative, those are words people are going to connect with your business.
So if you’re ready to improve the perceived value of your services out the gate when people are on your website, it’s time to invest.
And if you’re totally lost, consider a website audit so that I can help you understand the message that you are conveying.
Subscribe To The Craig Chronicle
One email a week. No spam, I promise.
Read more on The Craig Chronicle…
Sometimes I feel really out of alignment with my business… So here are the six things that I do to help feel less resentful of my work.