Who You Are Marketing To Vs. Who You Want To Be Marketing To
This is part two. If you haven’t read part one yet, please click here.
Who you are marketing to is who is listening. These are the people that are currently in your audience and reacting to what you are saying.
Your ideal client is who you want to be selling to. These are the people that you prefer to work with and that are a great match for you.
If your ideal client and your audience are already the same people, skip this post, pass go, and collect 200 marketing cool points.
If they are not, don’t worry. This is pretty common.
So the first thing we want to do is establish who you are currently marketing to. The easiest way to do this is to look at who is in your audience, engaging, and listening and what they have in common. From there, we can look at your message, your branding, and your services to gain even more insight on who you are serving and in what way.
After we know who you are marketing to, we want to know who your ideal client is (who you want to be marketing to). If you need help figuring out who your ideal client is, I have a handy little guide to help you.
Using these two personas, you may start to notice the differences between them. This gap is what is currently missing from your brand or business. Closing this gap is easier said than done, but you are on the right track simply by thinking about it. Next week we will talk about the best tips for closing this gap.
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