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The people who are sticking around want to hear what you have to say.

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You’re a business owner and you know you should be sharing your content on Instagram, so you start doing it slowly without any rhyme or reason. You throw in a hashtag or two for good measure, click post, like your friends baby photo, and log off. See you next week Instagram!

Vanity metrics are what people want when they start a new profile on a platform... Vanity metrics are, simply put: toxic.